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Privacy Policy
This Privacy Policy explains how Data Infusion Pty Ltd ACN 654 349 194 (“Data Infusion”, “we”, “us” or “our”) collects, uses, discloses and manages personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (“APPs”). It applies to all personal information collected through our website located at
https://www.datainfusion.com.au/ and through any related products, platforms or services we provide.
This Privacy Policy applies to personal information collected by Data Infusion in connection with our Website, including through demonstration access, enquiry forms, marketing communications and other pre-contractual interactions.
Where Data Infusion processes personal information on behalf of clients under a separate Service Agreement, such processing is governed by that agreement and applicable data protection provisions.
This Privacy Policy was last updated on 11 February 2026.
1. Information we Collect
The personal information we collect depends on how individuals interact with our Website. We may collect information such as names, email addresses, phone numbers, company names, job titles, account credentials, materials provided through enquiry or demo request forms, IP addresses, device identifiers, browser type, operating system, pages visited, time spent on pages, referring URLs, and other usage, technical and analytical information generated through Website interactions. We may also collect information that relates to an individual’s engagement with our synthetic data generation services, including information required to register interest, receive support or access product demonstrations. Information that cannot identify an individual is generally not considered personal information under the Privacy Act.
2. Sensitive Information
Sensitive Information, as defined in section 6 of the Privacy Act, includes information or an opinion about an individual's racial or ethnic origin, political opinions, membership of a political association, religious beliefs or affiliations, philosophical beliefs, membership of a professional or trade association, membership of a trade union, sexual orientation or practices, criminal record, health information, genetic information, or biometric information used for identification purposes. We do not ordinarily collect Sensitive Information. If such information is ever collected, we will only do so with consent, for a primary purpose directly related to the individual’s interaction with us, or where authorised or required by law.
3. How we Collect Personal Information
We primarily collect personal information directly from individuals when they submit enquiries, request demonstrations, register to receive updates, or otherwise interact with our Website or services. We also collect information automatically through cookies and similar technologies (including web beacons, pixels, and local storage) which assist us to recognise user preferences, analyse performance and tailor the Website experience. While cookies may not directly identify users by name, they may collect information that constitutes personal information when combined with other data, such as IP addresses or device identifiers. Individuals can manage cookie preferences through their browser settings, though disabling cookies may affect Website functionality. In some cases, we may receive personal information from third parties such as hosting providers, analytics services, integration partners, or publicly available sources. Where we collect personal information from a third party and not directly from the individual, we will take reasonable steps to notify the individual of the collection in accordance with APP 5, unless it is unreasonable or impracticable to do so, or an exception applies under the Privacy Act.
4. Purpose of Collection
We collect personal information to operate, develop and improve our Website and products, to respond to enquiries, to administer accounts, to provide requested demonstrations or support, and to enhance the security, performance and user experience of our services. Collection also enables us to keep individuals informed about product updates, developments and changes relevant to our business. We may use personal information for direct marketing purposes where such information was collected directly from the individual, the individual would reasonably expect us to use the information for that purpose, we provide a simple means to opt-out, and the individual has not requested not to receive direct marketing. Where we collect personal information from a third party, we will not use it for direct marketing unless the individual has consented, or it is impracticable to obtain consent. Individuals may unsubscribe from such communications at any time by using the unsubscribe mechanism in the communication or by contacting us directly. Sensitive Information is not used for direct marketing activities.
5. Use and Disclosure of Personal Information
We may disclose personal information to third-party service providers who support the operation of our Website and services, including hosting infrastructure, information technology support, cybersecurity providers, analytics services (such as Google Analytics), communication platforms, and payment processors. We require these third-party service providers to handle personal information in accordance with the APPs or to be subject to a law or binding scheme that upholds principles for fair handling of personal information that are substantially similar to the APPs. These third parties may access personal information only to the extent necessary to perform their functions for us and are contractually prohibited from using the information for their own purposes. Personal information may also be accessed by authorised personnel in the ordinary course of business operations. We otherwise only use or disclose personal information for the purposes for which it was collected, for related purposes permitted by the APPs, with the individual’s consent, or where required or authorised by law.
6. Overseas Disclosure
Some service providers that support Data Infusion’s systems may operate or store data overseas, including in the United States, Singapore and Europe (or such other jurisdictions in which our cloud and infrastructure providers operate from time to time).
As a result, personal information may be transferred to or stored on servers outside Australia. Where this occurs, we take reasonable steps to ensure that overseas recipients handle the information in a manner consistent with the APPs, including through contractual arrangements. Where we disclose personal information to overseas recipients, we will take reasonable steps to ensure the overseas recipient does not breach the APPs in relation to that information, or we will otherwise ensure that the disclosure is permitted under APP 8.1 (including where the individual consents after being expressly informed that APP 8.1 will not apply, or where an exception applies). If we are unable to ensure APP compliance by the overseas recipient and no exception applies, individuals should be aware that they may not be able to seek redress under the Privacy Act, and we may not be accountable under the Privacy Act if the overseas recipient mishandles the information. Overseas jurisdictions may not have privacy protections equivalent to those in Australia.
7. Security of Personal Information
We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure. Security measures include administrative controls (such as staff training and access controls), technical safeguards (such as encryption, firewalls, secure servers, and regular security testing), and physical safeguards (such as secure facilities and document storage) appropriate to the nature and sensitivity of the information handled. When personal information is no longer required for any purpose for which it may be used or disclosed under the APPs, and we are not required by law or a court/tribunal order to retain it, we take reasonable steps to destroy or permanently de-identify it in accordance with APP 11. In the event of a data breach that is likely to result in serious harm to affected individuals, we will comply with our obligations under the Notifiable Data Breaches scheme under Part IIIC of the Privacy Act, including assessing the breach, notifying affected individuals and the Office of the Australian Information Commissioner where required.
8. Access and Correction
In accordance with APPs 12 and 13, individuals may request access to the personal information we hold about them and may request correction of any information that they believe is inaccurate, incomplete, out-of-date or misleading. We will take reasonable steps to verify the identity of any individual making such a request to ensure that personal information is not improperly accessed or altered. Requests for access will be responded to within 30 days of receipt of the request, or such longer period as is reasonable in the circumstances. Access may be provided in the manner requested where it is reasonable and practicable to do so. Access may be refused in the limited circumstances permitted by APP 12.3, including where: providing access would pose a serious threat to the life, health or safety of any individual, or to public health or public safety; providing access would have an unreasonable impact on the privacy of other individuals; the request is frivolous or vexatious; the information relates to existing or anticipated legal proceedings and would not be accessible by the discovery process; providing access would reveal our intentions in relation to negotiations with the individual in a way that would prejudice those negotiations; providing access would be unlawful; denying access is required or authorised by law or a court/tribunal order; providing access would be likely to prejudice enforcement related activities; or providing access would be likely to prejudice certain operations by an enforcement body. Where access or correction is refused, we will provide written reasons for the refusal and outline the mechanisms available for review. If corrections are requested, but we are unable to amend the information, individuals may request that a statement be associated with the information noting the requested correction.
9. Complaints
Individuals may contact us if they have concerns about how their personal information has been collected, used, stored or disclosed. We will acknowledge receipt of the complaint within 7 days and will undertake a genuine and thorough assessment of the issue raised. Additional information may be requested from the complainant to assist in clarifying the matter. We will investigate and respond to the complaint within 30 days of receipt, or such longer period as is reasonable in the circumstances and will outline any steps we have taken or propose to take to resolve the concern. If we require more time to investigate, we will inform the complainant of the reasons for the delay and provide an expected timeframe for resolution. If the individual is not satisfied with our response, they may lodge a complaint with the Office of the Australian Information Commissioner (OAIC). Contact details for the OAIC are: Website: www.oaic.gov.au, Phone: 1300 363 992, Email: enquiries@oaic.gov.au, Mail: GPO Box 5218, Sydney NSW 2001.
10. Contact information
For enquiries about this Privacy Policy, requests for access or correction, or complaints regarding our handling of personal information, individuals may contact us using the following details:
Data Infusion Pty Ltd
Email: info@datainfusion.com.au
Address: MPM Chartered Accountants, Level 6, 781 Pacific Highway, Chatswood NSW 2057